Strategic Management: Concepts and Cases

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9780072443714: Strategic Management: Concepts and Cases

It is undoubtly a powerful book with great cutting edge, careful research and trends that are shaping todays current business strategies. The book offers a pragmatic approach to society's approach to everyday issues be it in the business, at home, politics, office and in life. It provides the most accurate relevant and complete presentation of strategic management today. Accurately written and compelling case studies put ideas into context and show you how companies,businesses and management use the strategic management process to build a sustained competitive edge.

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