Instructor's Manual for Understanding Business, 6th Ed. [Volume II, Chapters 12-22)

 
9780072455878: Instructor's Manual for Understanding Business, 6th Ed. [Volume II, Chapters 12-22)

Instructor's Manual For Understanding Business 6e. This is Volume 2 of Instructor's Manual covering chapters 12-22. Very clear presentation in large oversized paperback format, ideal for overhead projection. Covers: Chapter 12: Dealing with Employment Management Issues and Relationships. 13: Marketing - Customer and Stakeholder Relationship Management 14: Developing and Pricing Quality Products and Services. 15: Distributing Products Efficiently and Competitively - Supply Chain Management. 16: Promoting Products Using Integrated Marketing Communication. 17: Using Technology to Manage Information. 18: Understanding Financial Information and Accounting. 19: Financial Management. 20: Securities Markets - Financing and Investment Opportunities. 21: Understanding Money and Financial Institutions. 22: Managing Personal Finances - Who Wants to Be a Millionaire?

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