Cases in Electronic Commerce

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9780072457315: Cases in Electronic Commerce

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. . .

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ISBN 10: 0072457317 ISBN 13: 9780072457315
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Sid Huff, Sid Huff
Published by McGraw-Hill/Irwin (2001)
ISBN 10: 0072457317 ISBN 13: 9780072457315
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