Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)

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9780072466584: Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

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About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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Other Popular Editions of the Same Title

9780256122510: A Preface to Marketing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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