International Business, Fourth Edition: Competing in the Global Marketplace

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9780072470536: International Business, Fourth Edition: Competing in the Global Marketplace
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Market-defining since it was first introduced, International Business, 4e by Charles W. L. Hill, continues to set the standard for international business textbooks. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc.

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