Services Marketing (3rd Edition)

3.94 avg rating
( 50 ratings by Goodreads )
 
9780072471427: Services Marketing (3rd Edition)

SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.

"synopsis" may belong to another edition of this title.

About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation.

Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 117.81
US$ 43.01

Convert Currency

Shipping: US$ 2.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Valarie A. Zeithaml, Mary Jo Bitner
Published by McGraw-Hill/Irwin (2002)
ISBN 10: 0072471425 ISBN 13: 9780072471427
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110072471425

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.01
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

2.

Mary Jo Bitner, Dwayne D. Gremler and Valarie A. Z
ISBN 10: 0072471425 ISBN 13: 9780072471427
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800724714271.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.78
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Mary Jo Bitner; Valarie A. Zeithaml
Published by McGraw-Hill/Irwin (2002)
ISBN 10: 0072471425 ISBN 13: 9780072471427
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072471425

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.99
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Zeithaml, Valarie A.; Bitner, Mary Jo
Published by McGraw-Hill/Irwin
ISBN 10: 0072471425 ISBN 13: 9780072471427
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072471425 New Condition. Bookseller Inventory # NEW6.1032972

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds