New Products Management

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9780072471632: New Products Management

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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About the Author:

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

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Crawford,C. Merle, Di Benedetto,C. Antho
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C. Anthony Di Benedetto and C. Merle Crawford
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