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NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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About the Author:
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
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- PublisherMcGraw-Hill/Irwin
- Publication date2002
- ISBN 10 0072471638
- ISBN 13 9780072471632
- BindingHardcover
- Number of pages588
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New Products Management
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McGraw-Hill/Irwin
(2002)
ISBN 10: 0072471638
ISBN 13: 9780072471632
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NEW PRODUCTS MANAGEMENT
Published by
McGraw-Hill/Irwin
(2002)
ISBN 10: 0072471638
ISBN 13: 9780072471632
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Hardcover
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