Small Business Management: An Entrepreneur's Guidebook

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9780072497816: Small Business Management: An Entrepreneur's Guidebook

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to this edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

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Product Description:

"Small Business Management, 4e", takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.

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Leon C. Megginson; Mary Jane Byrd; William L. Megginson
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0072497815 ISBN 13: 9780072497816
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Leon C. Megginson; Mary Jane Byrd; William L. Megginson
ISBN 10: 0072497815 ISBN 13: 9780072497816
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Leon C. Megginson; Mary Jane Byrd; William L. Megginson
Published by Mcgraw-Hill (Tx)
ISBN 10: 0072497815 ISBN 13: 9780072497816
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