Items related to Marketing Management: Text and Cases
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
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Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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- PublisherMcGraw-Hill/Irwin
- Publication date2001
- ISBN 10 007249980X
- ISBN 13 9780072499803
- BindingHardcover
- Edition number1
- Number of pages512
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Marketing Management: Text and Cases
Published by
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(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Marketing Management: Text and Cases
Published by
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(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Marketing Management: Text and Cases
Published by
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Hardcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-007249980x-G
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Marketing Management: Text and Cases
Published by
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-007249980x-G
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Marketing Management: Text and Cases
Published by
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(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_281203699
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Marketing Management: Text and Cases
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ISBN 10: 007249980X
ISBN 13: 9780072499803
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Book Description Hardcover. Condition: As New. Dust Jacket Condition: No Dust Jacket. As New! A New book, but has minor shelf wear, including light rub to cover and one small scratch. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Education. ISBN: 007249980X. ISBN/EAN: 9780072499803. Pictures of this item not already displayed here available upon request. Inventory No: 1561025783. Seller Inventory # 1561025783
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