Marketing

3.8 avg rating
( 15 ratings by Goodreads )
 
9780072526509: Marketing
View all copies of this ISBN edition:
 
 

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

"synopsis" may belong to another edition of this title.

About the Author:

Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780071214551: Marketing

Featured Edition

ISBN 10:  0071214550 ISBN 13:  9780071214551
Publisher: McGraw-Hill, 2003
Hardcover

9780070189546: Marketing (MCGRAW HILL SERIES IN MARKETING)

McGraw..., 1996
Softcover

9780072283693: Marketing

McGraw..., 2000
Hardcover

9780073660318: Marketing

McGraw..., 2000
Softcover

9780070590229: Marketing

Softcover

Top Search Results from the AbeBooks Marketplace

1.

Michael J Etzel; Bruce J. Walker; William J Stanton
Published by McGraw-Hill/Irwin (2004)
ISBN 10: 0072526505 ISBN 13: 9780072526509
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2004. Condition: New. book. Seller Inventory # M0072526505

More information about this seller | Contact this seller

Buy New
US$ 27.38
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

2.

Michael J Etzel, Bruce J. Walker, William J Stanton
Published by McGraw-Hill/Irwin (2004)
ISBN 10: 0072526505 ISBN 13: 9780072526509
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2004. Paperback. Condition: New. 13. Seller Inventory # DADAX0072526505

More information about this seller | Contact this seller

Buy New
US$ 77.93
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Michael J Etzel; Bruce J. Walker; William J Stanton
ISBN 10: 0072526505 ISBN 13: 9780072526509
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STR-0072526505

More information about this seller | Contact this seller

Buy New
US$ 130.05
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds