Pricing: Making Profitable Decisions

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9780072528817: Pricing: Making Profitable Decisions

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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About the Author:

Kent Monroe is a professor at the University of Illinois.

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ISBN 10: 0072528818 ISBN 13: 9780072528817
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