Pricing: Making Profitable Decisions

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9780072528817: Pricing: Making Profitable Decisions
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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About the Author:

Kent Monroe is a professor at the University of Illinois.

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Other Popular Editions of the Same Title

9780071198608: Pricing: Making Profitable Decisions

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ISBN 10:  0071198601 ISBN 13:  9780071198608
Publisher: Irwin Professional Pub, 2002
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9780070427822: Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)

McGraw..., 1990
Hardcover

9780070427808: Pricing: Making Profitable Decisions (McGraw-Hill series in marketing)

McGraw..., 1979
Hardcover

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