Entrepreneurship with PowerWeb

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9780072536201: Entrepreneurship with PowerWeb

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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About the Author:

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.

Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

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Robert D Hisrich, Michael P Peters
Published by McGraw-Hill/Irwin (2001)
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Robert D Hisrich; Michael P Peters
Published by McGraw-Hill/Irwin (2001)
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