Basic Business Communication: Skills for Empowering the Internet Generation with Student CD-ROM/PowerWeb, and BComm Skill Booster

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9780072537536: Basic Business Communication: Skills for Empowering the Internet Generation with Student CD-ROM/PowerWeb, and BComm Skill Booster
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Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true 'how-to' skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented. Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge; it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants).).

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About the Author:

Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.

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Other Popular Editions of the Same Title

9780072397611: Basic Business Communication

Featured Edition

ISBN 10:  0072397616 ISBN 13:  9780072397611
Publisher: Mcgraw-Hill (Tx), 2001
Hardcover

9780073080178: Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD, B-Comm Skill Booster, and PowerWeb

McGraw..., 2004
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9780256083279: Basic business communication

Irwin, 1991
Softcover

9780256109368: Basic Business Communication

Richar..., 1993
Hardcover

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