Synopsis
"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Contemporary Advertising
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_438880947
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Contemporary Advertising
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432175611
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Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
Published by
McGraw-Hill/Irwin, U.S.A., 2003
ISBN 10: 0072537728
ISBN 13: 9780072537727
Used
Hardcover
Seller: Top Notch Books, Tolar, TX, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: Good. No Jacket. Gloss boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. This book will require extra charges for Priority or International shipping. Size: 4to - over 9¾" - 12" tall. Seller Inventory # 310688
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Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
Published by
McGraw-Hill/Irwin, U.S.A., 2004
ISBN 10: 0072537728
ISBN 13: 9780072537727
Used
Hardcover
Seller: ABOXABOOKS, Bristol, VT, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Ninth Edition. Slight edge wear on covers. Some highlighting in text. Otherwise like new. Size/weight may require extra shipping cost. Seller Inventory # 002648
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Contemporary Advertising
Seller: Jans Collectibles: Vintage Books, Bethany, MO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Near Fine. No Jacket. Near fine condition, comes with cd and 3-D glasses. Seller Inventory # 4236