Management: The New Competetive Landscape

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9780072538656: Management: The New Competetive Landscape

Bateman and Snell have consistently discussed and explained the traditional, functional approach to management through planning (delivering strategic value), organizing (building a dynamic organization), leading (mobilizing people), and controlling (learning and changing). "Management: Leading & Collaborating in a Competitive World" retains its series of "firsts": first to have a chapter on diversity, first to devote a section to the natural environment, and first to relate a "bricks and clicks" theme to explain the challenges of managing in a New Economy. This new edition is no exception with an emphasis on leadership and collaboration as a means to success. To survive competition and thrive in today's world, you must perform in ways that give you an edge over your competitors. Four essential performance dimensions - cost, quality, speed, and innovation - when well done, deliver value to the customer and competitive advantage to students and their employers.In the new Seventh Edition of "Management", Bateman and Snell go a step further to discuss the advantages of leadership and collaboration as two essential means to these four "bottom line" practices that successful managers and companies must deliver to their customers. This leadership and collaboration theme is the key to successful management. People working with one another, rather than against, is essential to competitive advantage. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme among all principles of management texts - how to manage, lead, and collaborate in ways that deliver results.

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Management: The New Competitive Landscape, by Bateman and Snell, has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost. Bateman and Snell's: Management: The New Competitive Landscape, 6e has always been about a series of "firsts": first to have a chapter on diversity, first to devote a section to the environment, and first to relate a "bricks and clicks" theme to explain the challenges of managing in a New Economy. This new edition is no exception with the expansion of such timely topics as ethics and technology.

Management: The New Competitive Reality, 6e shows how managers must utilize the classic principles of management in combination with the practices of the "New Economy" to achieve managerial goals. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme amongst all principles of management texts - how to manage in ways that deliver results. ver results.

Product Description:

Bateman and Snell have consistently discussed and explained the traditional, functional approach to management, emphasizing how managers use planning, organizing, leading, and controlling. But Bateman and Snell take this one significant step further. In the 5th edition of Management: Competing in the New Era, the authors look at the ?new economy?. As the Internet drives the emergence of E-commerce in traditional companies, and Dot.com companies rise and fall almost daily, the fundamentals of management are still the same. Whether a traditional company or a dot com company, Bateman and Snell show how four underlying themes-- Quality, Cost, Innovation, and Speed-- will drive competitive advantage in this new economy. When you deliver high-quality, innovative products quickly and at competitive prices, you are achieving the results that can give you the competitive edge in a new economy.

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