Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)

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9780072549287: Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)
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This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.

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About the Author:

Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.

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Other Popular Editions of the Same Title

9780073136905: Selling: Building Partnerships

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ISBN 10:  0073136905 ISBN 13:  9780073136905
Publisher: McGraw-Hill/Irwin, 2005
Hardcover

9780256228267: Selling: Building Partnerships (Irwin/McGraw-Hill Series in Marketing)

Richar..., 1998
Hardcover

9780072315509: Selling : Building Partnerships

McGraw..., 2000
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9780256136753: Selling: Building Partnerships (The Irwin Series in Marketing)

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9780256103540: Selling: Building Partnerships

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Hardcover

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