Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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Book Description McGraw-Hill Irwin, Boston, MA, 2004. Hardcover. Book Condition: New. 7th Edition. The book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 8. ISBN: 0072552174. ISBN/EAN: 9780072552171. Inventory No: 1560771414. Bookseller Inventory # 1560771414
Book Description McGraw-Hill/Irwin, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072552174
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Book Description McGraw-Hill/Irwin, 2003. Hardcover. Book Condition: New. Bookseller Inventory # P110072552174
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072552174 New Condition. Bookseller Inventory # NEW6.0031022