Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.
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Ralph E. Hanson, Ph.D., is an assistant professor in the P.I. Reed School of Journalism who specializes in news/editorial and the sociology of mass communication. He is a former newspaper reporter with his bachelor's and master's from Iowa State University, where he majored in anthropology and journalism. He earned his doctorate in sociology from Arizona State University. Before coming to West Virginia University, Hanson was an assistant professor of journalism at Northern Arizona University.
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Book Description McGraw-Hill. Book Condition: New. 0072559179 Choose Expedited shipping for fastest delivery. Satisfaction Guaranteed. Orders ship within 1-2 business days w/ free USPS tracking. Bookseller Inventory # Z0072559179ZN
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2004. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0072559179
Book Description McGraw-Hill, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0072559179