Internet Marketing Intelligence: Research Tools, Techniques, and Resources

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9780072821116: Internet Marketing Intelligence: Research Tools, Techniques, and Resources

Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today.

This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.

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About the Author:

Edward Forrest works at the University of Alaska-Anchorage.

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Forrest, Edward
Published by McGraw-Hill/Irwin (2002)
ISBN 10: 0072821116 ISBN 13: 9780072821116
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