Techniques of Financial Analysis with Financial Genome Passcode Card - Softcover

Helfert, Erich A.

9780072826326: Techniques of Financial Analysis with Financial Genome Passcode Card

Softcover

ISBN 10: 0072826320 ISBN 13: 9780072826326

Publisher: McGraw-Hill/Irwin, 2002

The unique, central concept of Techniques of Financial Analysis is the “business system,” an effective and intuitive way of visualizing the key areas of the typical business organization, and the related investment, operating, and financing decisions that drive its performance and value. This cash flow model (see Chapter 1) serves as the basic structure to which all analytical concepts and tools are related, so that the student is always aware of the larger operational and strategic context in which these techniques should be applied to properly understand the process of successful value creation in a business. Such contextual insight is critical in a specialized subject like financial analysis, which is generally taught in a dry, accounting-oriented fashion. The presentation has always been kept up to date and is carefully designed to help the reader visualize the linkage between management decisions and financial performance and value. Very importantly, the book demonstrates the modern requirement to distinguish between cash flow (economic) and accounting-based analysis. It helps the reader to interpret financial reports, develop integrated financial projections, understand basic financial modeling, evaluate business investment decisions, develop the implications of financing choices, derive the value of a business or a security, and understand the support role of economic analysis in achieving shareholder value creation. Every technique and measure is described and demonstrated in the context of the underlying key financial and economic concepts, but without delving into theoretical abstraction.

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About the Author:

Erich A. Helfert (San Mateo, CA) is an internationally recognized management consultant in corporate finance, strategic planning, and executive education in financial/economic decision making and shareholder value creation. Dr. Helfert is chairman and co-founder of Modernsoft, Inc., San Mateo, CA, developers of Financial Genome, advanced interactive financial analysis and business modeling software, which is complementary to Techniques of Financial Analysis.

Review:

"Bona fide treasury for executives, managers, entrepreneurs. Used this great work in many corporate, university programs. Uniquely clarifies the arcane." -- Allen B. Barnes, Past Provost, IBM Advanced Business Institute

"Candidate for every consultant's bookshelf. Its beauty lies in the dynamic model of the business system and management decision framework." -- Stanley Press CMC, September 2000 book review in C2M Consulting to Management Journal

"Goes long way to remove mystery from business finance. Allows all managers to understand how their decisions impact shareholder value." -- Stephen E. Frank, Past Chairman and Chief Executive Officer, Southern California Edison

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