Marketing (Mcgraw Hill/Irwin Series in Marketing)

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9780072828801: Marketing (Mcgraw Hill/Irwin Series in Marketing)

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

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Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.
Published by Mcgraw-Hill College (2005)
ISBN 10: 0072828803 ISBN 13: 9780072828801
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Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.
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Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.
Published by Mcgraw-Hill College (2005)
ISBN 10: 0072828803 ISBN 13: 9780072828801
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