The new tenth edition of Kottak’s best selling text for general anthropology continues to offer a holistic introduction to anthropology that approaches the course from a four-field perspective and a book that is good for students and professors. The new, tenth edition is a major revision offering many new and exciting features that build on the strengths of this approach. The text has two new themes --“Bringing It All Together” and “Understanding Ourselves.” The “Bringing it All Together” theme, emphasizing anthropology’s integrated, comparative and four-field nature, can be found in new “Bringing it All Together” essays that show how anthropology’s subfields and dimensions combine to interpret and explain a common topic. The “Understanding Ourselves” theme, helping to explain the relevance of facts and theories to students, can be found in new “Understanding Ourselves” paragraphs that answer the question “So What?” A Brand new and unique atlas and visual guide will be shrink wrapped with every copy of the text for free offering students even more visual material on top of an already outstanding visual arts program in the text. Two new features called Interpreting the World and Atlas and Visual Guide Questions will tie key content in the atlas and visual guide to the text. Two new chapters drawn from an original chapter on cultural and archaeology methods now focus on methods and ethics in all four subfields. This edition will continue to offer revised and updated popular features of previous editions including chapter-opening In the News vignettes (many now from 2002), Interesting Issues boxes, Beyond the Classroom boxes, as well as a wealth of learning tools and support.
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Conrad Phillip Kottak (A.B. Columbia College 1963; Ph.D. Columbia University, 1966) is a Professor and Chair of the Department of Anthropology at the University of Michigan, where he has taught since 1968. In 1991 he was honored for his teaching by the University and state of Michigan. In 1992 he received an excellence in teaching award from the College of Literature, Sciences, and the Arts of the University of Michigan. And in 1999 the American Anthropological Association (AAA) awarded Professor Kottak the AAA/Mayfield Award for Excellence in the Undergraduate Teaching of Anthropology. Professor Kottak has done ethnographic field work in Brazil (since 1962), Madagascar (since 1966), and the United States. His general interests are in the processes by which local cultures are incorporated--and resist incorporation--into larger systems. This interest links his earlier work on ecology and state formation in Africa and Madagascar to his more recent research on global change, national and international culture, and the mass media. The third edition of Kottak's popular case study Assault on Paradise: Social Change in a Brazilian Village, based on his field work in Arembepe, Bahia, Brazil, was published in 1999 by McGraw-Hill. In a research project during the 1980s, Kottak blended ethnography and survey research in studying "Television's Behavioral Effects in Brazil." That research is the basis of Kottak's book Prime-Time Society: An Anthropological Analysis of Television and Culture (Wadsworth 1990)--a comparative study of the nature and impact of television in Brazil and the United States. Kottak's other books include The Past in the Present: History, Ecology and Cultural Variation in Highland Madagascar (1980), Researching American Culture: A Guide for Student Anthropologists (1982) (both University of Michigan Press) and Madagascar: Society and History (1986) (Carolina Academic Press). The most recent editions (tenth) of his texts Anthropology: The Exploration of Human Diversity and Cultural Anthropology will be published by McGraw-Hill in summer 2003 along with the first edition of Physical Anthropology and Archaeology. He is also the author of Mirror for Humanity: A Concise Introduction to Cultural Anthropology (3rd ed., McGraw-Hill, 2003) and (with Kathryn A. Kozaitis) of On Being Different: Diversity and Multiculturalism in the North American Mainstream (2nd ed., McGraw-Hill, 2003). Conrad Kottak's articles have appeared in academic journals including American Anthropologist, Journal of Anthropological Research, American Ethnologist, Ethnology, Human Organization, and Luso-Brazilian Review. He has also written for more popular journals, including Transaction/SOCIETY, Natural History, Psychology Today, and General Anthropology. In recent research projects, Kottak and his colleagues have investigated the emergence of ecological awareness in Brazil, the social context of deforestation and biodiversity conservation in Madagascar, and popular participation in economic development planning in northeastern Brazil. Since 1999 Professor Kottak has been active in the University of Michigan’s Center for the Ethnography of Everyday Life, supported by the Alfred P. Sloan Foundation. In that capacity, for a research project entitled “Media, Family, and Work in a Middle-Class Midwestern Town,” Kottak has investigated how middle class families draw on various media in planning, managing, and evaluating their choices and solutions with respect to competing demands of work and family.
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