THE SIM SERIES is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today’s hottest marketing and financial analytics to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value). Students will understand the challenge of aligning short- term and long-term goals, and recognize when these goals can be in conflict. The most unique selling feature of the modules and the hallmark of the Sim Series is “The PhisoTech Story.” Each simulation features the continuing saga of PhisoTech, a niche player in the pharmaceutical industry, and its cast of engaging and sometimes eccentric characters. “The PhisoTech Story” is both entertaining and compelling, and is written specifically to enhance the cognitive involvement of students and inspire creative, analytical decision making.on making.
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Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: Fine. 0072839678 Book is still in protective shrink wrap, but does cause the corners to slightly bend. Bookseller Inventory # 130684
Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-132-87-8849008
Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: Good. Very Good Condition. Reasonable light wear. Text appears free of marks, writing, and highlighting. May have bookstore-related stamps/stickers/marks. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000415625
Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: As New. Like new condition. Bookseller Inventory # XX-132-87-8849008
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800728396784.0