Keep On Moving! Entrepreneurial Creativity and Problem Solving

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9780072841534: Keep On Moving! Entrepreneurial Creativity and Problem Solving

How do you develop better solutions to problems? How do you take a creative idea from conception to market? Keep on Moving! provides an overview of the entrepreneurial process and explains the necessary thinking skills, then shows how these are applied to start a new business. Models and techniques, exercises, action plans, how-to lists, tips for success, and references/web sites take the topics from theory to practical application.

Edward Lumsdaine is professor of mechanical engineering at Michigan Technological University and management consultant at Ford Motor Company, while Martin Binks is director of the Institute for Enterprise and Innovation and professor of entrepreneurial development at the University of Nottingham, England. Keep on Moving! uniquely combines their years of expertise and their joint teaching of entrepreneurship and is a useful tool for business managers, future entrepreneurs, inventors or anyone seeking to become a more effective problem solver.

“The authors have succeeded in writing a book that is concise, yet addresses a wide range of learner needs, interests, and levels. As someone who teaches creativity, I found this book an invaluable resource for actions and ideas.” Lynne Krause, Executive Director, American Creativity Association

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Edward LumsdaineMartin Edward LumsdaineMartin
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