Items related to Managing Services: Using Technology to Create Value
Synopsis
"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
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About the Author
Mark Davis teaches at Bentley College.
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- PublisherIrwin Professional Pub
- Publication date2002
- ISBN 10 0072858192
- ISBN 13 9780072858198
- BindingHardcover
- LanguageEnglish
- Number of pages443
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Managing Services: Using Technology to Create Value
Published by
Mcgraw-Hill Publishing Co., 2003
ISBN 10: 0072858192
ISBN 13: 9780072858198
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. CD included. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780072858198. Seller Inventory # 9061436
Quantity: 1 available
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Managing Services
Seller: Hamelyn, Madrid, Spain
Seller rating 5 out of 5 stars
Condition: Muy bueno. : Este libro, titulado 'Managing Services: Using Technology to Create Value', ofrece una perspectiva de gestión de los servicios, enfatizando la resolución de problemas y las estrategias sobre los aspectos cuantitativos y teóricos. Explora cómo los servicios impactan en todas las áreas funcionales de una empresa, desde las finanzas hasta las ventas y el marketing. Incluye ejemplos prácticos que contextualizan los temas y resaltan la importancia de la gestión de servicios dentro de una visión estratégica más amplia. EAN: 9780072858198 Tipo: Libros Categoría: Negocios y Economía Título: Managing Services Autor: Mark M. Davis| Janelle N. Heineke Editorial: McGraw-Hill Publishing Co. Idioma: en Páginas: 443 Formato: tapa dura. Seller Inventory # Happ-2024-07-22-bbd2937c
Quantity: 1 available