Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

4 avg rating
( 3 ratings by Goodreads )
 
9780072860573: Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 4e offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fourth edition, however, the over-riding theme concentrates on building customer equity.

"synopsis" may belong to another edition of this title.

About the Author:

Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.

Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom’s previous affiliations include the University of Memphis and the University of Kentucky. Tom has won numerous teaching and research awards, and has been published extensively in professional journals. His research interests include selling and sales management.

Buddy LaForge (DBA, University of Tennessee) is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review. His work has also been extensively published in journals, and he serves on many boards and advisory councils. His research interests include marketing education and sales management.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bearden,William; Ingram,Thomas; LaForge,Raymond; Bearden, William; Ingram, Thomas; LaForge, Raymond
Published by McGraw-Hill/Irwin
ISBN 10: 007286057X ISBN 13: 9780072860573
New PAPERBACK Quantity Available: 1
Seller:
Orion Tech
(Grand Prairie, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 007286057X . Bookseller Inventory # GLN3749KLLM060915H1340P

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.52
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

William Bearden; Thomas Ingram; Raymond LaForge; William Bearden; Thomas Ingram; Raymond LaForge
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 007286057X ISBN 13: 9780072860573
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # M007286057X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.84
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

William Bearden, Thomas Ingram, Raymond LaForge, William Bearden, Thomas Ingram, Raymond LaForge
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 007286057X ISBN 13: 9780072860573
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX007286057X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.36
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Bearden,William, Ingram,Thomas, LaForge,
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 007286057X ISBN 13: 9780072860573
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11007286057X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.15
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds