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A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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Book Description Mcgraw-Hill (Tx). PAPERBACK. Condition: New. 0072862912 New Condition. Seller Inventory # NEW7.3035289
Book Description Mcgraw-Hill (Tx), 2004. Condition: New. book. Seller Inventory # M0072862912
Book Description Mcgraw-Hill (Tx), 2004. Paperback. Condition: New. 2nd. Seller Inventory # DADAX0072862912