Persuasion in the Media Age

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9780072862911: Persuasion in the Media Age
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A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.

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Other Popular Editions of the Same Title

9781577667674: Persuasion in the Media Age

Featured Edition

ISBN 10:  1577667670 ISBN 13:  9781577667674
Publisher: Waveland Pr Inc, 2011
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9780767415415: Persuasion In The Media Age

McGraw..., 2001
Softcover

9780071112536: Persuasion in the Media Age

McGraw..., 2004
Softcover

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