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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todays product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.
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Book Description PaperBack. Condition: New. international. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. Seller Inventory # 19662
Book Description Soft cover. Condition: New. NEW - International Edition - ISBN 9780070603486 - Same Contents as in US edition - in english - 4ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code- unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Seller Inventory # H60
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0072865989 Brand New Paperback International Edition. Fast Delivery. Same Contents as US Editions. ISBN and Cover might be different in some cases. Delivery in 4-14 Business days. Seller Inventory # N-INT-AD-72865989
Book Description Softcover. Condition: Brand New. INTERNATIONAL EDITION, Brand New,Softcover,International Edition,Cover & ISBN may be different from US edition. But Contents are same as US Edition. Printed in English Language, We may ship the books form UPS, DHL & Fedex. NO CD AND ACCESS CODE. NO PO Box, APO, FPO address. Satisfaction Guaranteed. Seller Inventory # RAZ0000001980
Book Description Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2004. Soft cover. Condition: New. International Edition. New, International Edition, 4th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0072865989