Product Management (McGraw-Hill/Irwin Series in Marketing)

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9780072865981: Product Management (McGraw-Hill/Irwin Series in Marketing)
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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todays product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.

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Other Popular Editions of the Same Title

9780256214390: Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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ISBN 10:  0256214395 ISBN 13:  9780256214390
Publisher: Richard d Irwin, 1996
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9780070275492: Product Management

McGraw..., 2001
Hardcover

9780390230980: Product Management

McGraw..., 2010
Softcover

9780070486560: Product management

Tata M..., 2002
Softcover

9780071122269: Product Management (McGraw-Hill/Irwin Series in Marketing)

McGraw..., 2001
Softcover

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