While many texts characterize themselves as having either a “user” approach or a “preparer” approach, Williams, Financial Accounting, is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the “Management Strategy,” “Your Turn” and “Case in Point” boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will properly prepare them for their intermediate accounting course. Perhaps the most important new feature is the online companion, My Mentor. This text-specific online resource uses video clips, animated graphics and Excel templates to demonstrate accounting concepts, expressing accounting visually. This solves a problem that many introductory students have in accounting: It allows them to link concepts and numbers together in a interactive rather than print environment.
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Mark Bettner is the Chair of Accounting at Bucknell University. He received his Ph.D. at Texas Tech University.
Robert Meigs received his Ph.D. from the University of Southern California. He is also the author of the successful principles textbook ACCOUNTING: The Basis for Business Decisions.
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Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. 11. Bookseller Inventory # DADAX0072872306
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800728723091.0