Microeconomics

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9780072900279: Microeconomics

Bernheim and Whinston’s Microeconomics focuses on the core principles of the intermediate microeconomic course: individuals and firms making decisions, competitive markets, and market failures. An accessible text that does not require knowledge of calculus, Microeconomics utilizes examples and integrates topics that will stimulate and motivate students.

Key advantages of Bernheim and Whinston’s approach are:

1) A fresh, up-to-date treatment of modern microeconomic theory.
2) A clear and engaging writing style, along with innovative pedagogy that provides students with more accessible ways to understand and master difficult concepts.
3) Numerous real-world applications that are closely tied to the theoretical material developed in the text.
4) Teaches students to solve a wide range of quantitative problems without requiring calculus.

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About the Author:

Carol Yacht is a textbook author and accounting educator. Carol contributes regularly to professional journals and is the Accounting Section Editor for Business Education Forum, a publication of the National Business Education Association. She is the author of Dynamics-GP (Great Plains), Peachtree, Microsoft Office Accounting, QuickBooks, and Excel textbooks; and the accounting textbook supplement, Carol Yacht’s General Ledger and Peachtree CD-ROMs (www.mhhe.com/yacht). Carol taught on the faculties of California State University, Los Angeles; West Los Angeles College; Yavapai College; and Beverly Hills High School. Since 1978, Carol has included software in her classes to help students master accounting.

Carol Yacht is an officer of the American Accounting Association’s Two-Year College section and recipient of its Lifetime Achievement Award. She is a member of the Microsoft Dynamics Academic Alliance Advisory Council; served on NBEA’s Computer Education Task Force; worked for IBM Corporation as an education instruction specialist; and is a frequent speaker at state, regional, and national conventions. Carol earned her MA degree from California State University, Los Angeles; BS degree from the University of New Mexico, and AS degree from Temple University.

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