Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb

3.41 avg rating
( 113 ratings by Goodreads )
 
9780072917376: Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 272.71
US$ 50.35

Convert Currency

Shipping: US$ 1.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Baran, Stanley J., Baran, Stanley
Published by McGraw-Hill Humanities/Social (2003)
ISBN 10: 0072917377 ISBN 13: 9780072917376
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Humanities/Social, 2003. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110072917377

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.35
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Stanley J. Baran, Stanley Baran
Published by McGraw-Hill Humanities/Social Sciences/Languages (2003)
ISBN 10: 0072917377 ISBN 13: 9780072917376
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2003. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0072917377

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 110.69
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Stanley J. Baran; Stanley Baran
Published by McGraw-Hill Humanities/Social Sciences/Languages (2003)
ISBN 10: 0072917377 ISBN 13: 9780072917376
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # M0072917377

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 130.78
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds