Advertising and Promotion

4.67 avg rating
( 3 ratings by GoodReads )
 
9780072931532: Advertising and Promotion

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

"synopsis" may belong to another edition of this title.

About the Author:

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Belch, Michael A.; Belch, George E.
Published by Irwin Professional (USA); 6Rev Ed edition
ISBN 10: 0072931531 ISBN 13: 9780072931532
New Hardcover Quantity Available: 1
Seller
New Book Sale
(London, United Kingdom)
Rating
[?]

Book Description Irwin Professional (USA); 6Rev Ed edition. Hardcover. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Oversease Warehouse ( uae warehouse or iran warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0072931531--200

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.61
Convert Currency

Add to Basket

Shipping: US$ 14.94
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Belch, Michael A.; Belch, George E.
Published by Irwin (2003)
ISBN 10: 0072931531 ISBN 13: 9780072931532
New Hardcover Quantity Available: 1
Seller
Buyback Express
(Alton, IL, U.S.A.)
Rating
[?]

Book Description Irwin, 2003. Hardcover. Book Condition: New. CD Included! BRAND SPANKIN' NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000033326

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 238.46
Convert Currency

Add to Basket

Shipping: US$ 3.97
Within U.S.A.
Destination, Rates & Speeds

3.

Belch, Michael A.; Belch, George E.
Published by Irwin Professional Publishing (2003)
ISBN 10: 0072931531 ISBN 13: 9780072931532
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Irwin Professional Publishing, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072931531

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 346.39
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds