This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today’s networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.
"synopsis" may belong to another edition of this title.
James A. O'Brien completed his undergraduate studies at the University of Hawaii and Gonzaga University and earned an MS and PhD in Business Administration from the University of Oregon. He has been professor and coordinator of the CIS area at Northern Arizona University, professor of Finance and Management Information Systems and chairman of the Department of Management at Eastern Washington University, and a visiting professor at the University of Alberta, the University of Hawaii, and Central Washington University. Jim's research interests lie in developing and testing basic conceptual frameworks used in information systems development and management. He has written eight books, including several that have been published in multiple editions. He has also contributed to the field of information systems through the publication of many articles in business and academic journals, as well as through his participation in academic and industry associations in the field of information systems.
George M. Marakas is an associate professor of Information Systems at the School of Business at the University of Kansas. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, and Computer Self-Efficacy. George received his PhD in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. In addition to this text, he is also the author of three best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, and Data Warehousing, Mining, and Visualization: Core Concepts.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007293588X. Bookseller Inventory # GTA3112.1JRKL121114H0718A
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007293588X Brand new hard cover book. Item ships within 24 hours with Free Tracking. Please ask about Expedited shipping. Bookseller Inventory # 3851
Book Description McGraw-Hill/Irwin, 2005. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_007293588X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800729358821.0
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007293588X International Edition Paperback OR Softcover Edition with Same Contents. Fast Delivery. Book Cover and ISBN may be different from the US Edition. Customer satisfaction guaranteed. Bookseller Inventory # INDSKT-9780070620032
Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 007293588X
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007293588X Student edition With CD. Ships now if ordered before 2pm cst. Bookseller Inventory # HML17103
Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. Bookseller Inventory # P11007293588X
Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![629XMG ManageInformatSystem]. Bookseller Inventory # 007293588X00346
Book Description Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2005. Soft cover. Book Condition: New. 5th or later Edition. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 007293588X