Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

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9780072935899: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
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A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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Other Popular Editions of the Same Title

9780072464207: Essentials of Marketing: A Global Managerial Approach

Featured Edition

ISBN 10:  0072464208 ISBN 13:  9780072464207
Publisher: Mcgraw-Hill College, 2002
Softcover

9780256183412: Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

Richar..., 1996
Hardcover

9780072894820: Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)

Irwin ..., 2000
Softcover

9780071198691: Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

McGraw..., 2002
Hardcover

9780071179089: The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

McGraw..., 2000
Hardcover

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