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A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
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Book Description Mcgraw-Hill College, 2005. Condition: New. book. Seller Inventory # M0072935898
Book Description Mcgraw-Hill College, 2005. Hardcover. Condition: New. 10th. Seller Inventory # DADAX0072935898
Book Description Mcgraw-Hill College, 2005. Hardcover. Condition: New. Never used!. Seller Inventory # P110072935898
Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 18051