Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.
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Book Description McGraw-Hill/Irwin. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2737238137
Book Description McGraw-Hill Higher Education. Paperback. Book Condition: Good. Ex-Library Book - will contain Library Markings. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0072941839I3N10
Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: Used: Very Good. Bookseller Inventory # SONG0072941839
Book Description McGraw-Hill Higher Education. Book Condition: Good. Bookseller Inventory # 42758980
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800729418383.0