Strategic Management of Technological Innovation

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9780072942989: Strategic Management of Technological Innovation

Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.

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About the Author:

Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business.

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SCHILLING,MELISSA
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