The Survey Research Handbook, Third Edition

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9780072945485: The Survey Research Handbook, Third Edition
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The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

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Other Popular Editions of the Same Title

9780786303588: The Survey Research Handbook

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ISBN 10:  0786303581 ISBN 13:  9780786303588
Publisher: McGraw-Hill, 1994
Hardcover

9780256103212: Survey Research Handbook (Paperback)

McGraw..., 1994
Softcover

9780256031744: Survey Research Handbook

Richar..., 1984
Softcover

9780870945298: Survey Research Handbook

Brown ..., 1987
Hardcover

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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Condition: New. 3rd edition. Language: English . Brand New Book. The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text. Seller Inventory # AA39780072945485

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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Condition: New. 3rd edition. Language: English . Brand New Book. The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text. Seller Inventory # AA39780072945485

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