This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!
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Book Description Mcgraw-Hill (Tx), 2004. Paperback. Book Condition: New. edition Unstated. Bookseller Inventory # DADAX0072957115
Book Description McGraw-Hill, Boston, MA., 2006. Softcover. Book Condition: New. Edition Unstated. Still in Shrinkwrap Multiple copies available this title. Quantity Available: 3. Category: Film, Radio & Television; ISBN: 0072957115. ISBN/EAN: 9780072957112. Pictures of this item not already displayed here available upon request. Inventory No: 1560754567. Bookseller Inventory # 1560754567
Book Description Mcgraw-Hill (Tx), 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0072957115
Book Description Mcgraw-Hill (Tx), 2004. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-244-51-5282005
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800729571121.0