New Products Management (McGraw-Hill/Irwin Series in Marketing)

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9780072961447: New Products Management (McGraw-Hill/Irwin Series in Marketing)

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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About the Author:

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

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