A Preface to Marketing Management

3.34 avg rating
( 47 ratings by Goodreads )
 
9780072962161: A Preface to Marketing Management

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

"synopsis" may belong to another edition of this title.

About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jr, James H Donnelly J. Paul Peter
Published by McGraw-Hill Higher Education
ISBN 10: 007296216X ISBN 13: 9780072962161
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Higher Education. PAPERBACK. Book Condition: New. 007296216X New Condition. Bookseller Inventory # NEW6.0927564

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

2.

Donnelly James H. Peter J. Paul
Published by The McGraw-Hill Company
ISBN 10: 007296216X ISBN 13: 9780072962161
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. pp. 272 , Illus. Bookseller Inventory # 3344049

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 160.34
Convert Currency

Add to Basket

Shipping: US$ 7.02
From United Kingdom to U.S.A.
Destination, Rates & Speeds