This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
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J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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Book Description McGraw-Hill Higher Education. PAPERBACK. Book Condition: New. 007296216X New Condition. Bookseller Inventory # NEW6.0927564
Book Description The McGraw-Hill Company. Book Condition: New. pp. 272 , Illus. Bookseller Inventory # 3344049