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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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- PublisherMcGraw-Hill/Irwin
- Publication date2005
- ISBN 10 0072964723
- ISBN 13 9780072964721
- BindingHardcover
- Number of pages736
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
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Contemporary Advertising, 10th
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Book Description Hardcover. Condition: New. 10th Edition. Light shelf and corner wear. Minor writing/highlighting. Binding is tight and solid in very good condition. Looks Nice. "Used Book" stamp on pageblock. Has bookstore Stickers on the Spine and Back Cover. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0072964723. ISBN/EAN: 9780072964721. Pictures of this item not already displayed here available upon request. Inventory No: 1561004468. Seller Inventory # 1561004468
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
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CONTEMPORARY ADVERTISING (MCGRAW
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
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(2005)
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
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Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
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