Business: A Changing World

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9780072973587: Business: A Changing World

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

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Product Description:

This is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students want. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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