Persuasion in The Media Age with PowerWeb

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9780072993370: Persuasion in The Media Age with PowerWeb

By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.

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Borchers, Timothy
Published by McGraw-Hill Humanities/Social Sciences/Languages (2004)
ISBN 10: 0072993375 ISBN 13: 9780072993370
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Borchers, Timothy
Published by McGraw-Hill Humanities/Social (2004)
ISBN 10: 0072993375 ISBN 13: 9780072993370
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Murray Media
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Book Description McGraw-Hill Humanities/Social, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110072993375

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