Strategic Marketing: An Applied Approach

4.6 avg rating
( 5 ratings by Goodreads )
 
9780073025865: Strategic Marketing: An Applied Approach
View all copies of this ISBN edition:
 
 

Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process. .

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Karel Jan Alsem
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073025860 ISBN 13: 9780073025865
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Condition: New. book. Seller Inventory # M0073025860

More information about this seller | Contact this seller

Buy New
US$ 13.00
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

2.

Alsem, Karel Jan.
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073025860 ISBN 13: 9780073025865
New Hardcover Quantity Available: 1
Seller:
Barker Books
(Spokane, WA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Hardcover. Condition: New. New unused hardcover with shelf wear in the form of some scratching to back cover. Seller Inventory # 9419

More information about this seller | Contact this seller

Buy New
US$ 12.00
Convert currency

Add to Basket

Shipping: US$ 4.50
Within U.S.A.
Destination, rates & speeds

3.

Karel Jan Alsem
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073025860 ISBN 13: 9780073025865
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Hardcover. Condition: New. 1. Seller Inventory # DADAX0073025860

More information about this seller | Contact this seller

Buy New
US$ 21.37
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Karel Jan Alsem
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073025860 ISBN 13: 9780073025865
New Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Hardcover. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073025860n

More information about this seller | Contact this seller

Buy New
US$ 90.80
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Karel Jan Alsem
ISBN 10: 0073025860 ISBN 13: 9780073025865
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0073025860

More information about this seller | Contact this seller

Buy New
US$ 101.76
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds