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Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process. .
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Book Description McGraw-Hill/Irwin, 2006. Condition: New. book. Seller Inventory # M0073025860
Book Description McGraw-Hill/Irwin, 2006. Hardcover. Condition: New. New unused hardcover with shelf wear in the form of some scratching to back cover. Seller Inventory # 9419
Book Description McGraw-Hill/Irwin, 2006. Hardcover. Condition: New. 1. Seller Inventory # DADAX0073025860
Book Description McGraw-Hill/Irwin, 2006. Hardcover. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073025860n
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0073025860