Marketing w/ PowerWeb (McGraw-Hill/Irwin Series in Marketing)

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9780073080154: Marketing w/ PowerWeb (McGraw-Hill/Irwin Series in Marketing)

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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Steven W. Hartley, Roger A. Kerin, Eric N. Berkowi
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Roger Kerin; Steven Hartley; Eric Berkowitz; William Rudelius
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Roger Kerin, Steven Hartley, Eric Berkowitz, William Rudelius
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Kerin, Roger; Hartley, Steven; Berkowitz, Eric; Rudelius, William
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