Introducing Communication Theory Analysis &_Application (2007 publication) - Softcover

Richard L. West

Softcover

ISBN 10: 0073135615 ISBN 13: 9780073135618

Publisher: McGraw-Hill Companies, 2007

Synopsis

This popular text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical on their thinking about theory. Each theory chapter follows a consistent format that includes a vignette, an introduction, a summary of assumptions, a description of core concepts, and a critique. This consistency provides continuity for students and ensures a balanced presentation of theories. The Third edition includes the most current communication research available (at the time), with over 100 new references. Additionally, every theory chapter features a new Theory at a Glance box to aid student understanding, as well as Expanded References for further research, and revised Theory Into Practice boxes that incorporate student voices and feedback. The Online Learning Center (www.mhhe.com/west3) provides supplemental resources for students and instructors. Student resources include chapter outlines, study quizzes, crossword puzzles, and internet activities. For instructors, the OLD offers an online Instructor's Resource Manual, PowerPoint slides, and additional teaching resources.

Edition details

• Publisher: McGraw-Hill Companies
• Publication date: 2007
• Language: English
• ISBN 10: 0073135615
• ISBN 13: 9780073135618
• Binding: Paperback
• Edition number: 3
• Number of pages: 565