Selling: Building Partnerships

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9780073136905: Selling: Building Partnerships
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Using real people, real stories, real examples, and real situations, Selling: Building Partnerships, 6/e, delivers an exciting new approach that will help your students develop the partnerships that will promote success in their careers and in their lives. Selling presents selling theories and skills and gives students plenty of opportunity to apply them, showing how salespeople operate in real-life selling situations. This gives students a solid foundation for the more specific sales training they receive on the job.

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About the Author:

Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.

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Other Popular Editions of the Same Title

9780072549287: Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)

Featured Edition

ISBN 10:  0072549289 ISBN 13:  9780072549287
Publisher: Mcgraw-Hill (Tx), 2003
Hardcover

9780256228267: Selling: Building Partnerships (Irwin/McGraw-Hill Series in Marketing)

Richar..., 1998
Hardcover

9780072315509: Selling : Building Partnerships

McGraw..., 2000
Hardcover

9780256136753: Selling: Building Partnerships (The Irwin Series in Marketing)

Richar..., 1995
Hardcover

9780256103540: Selling: Building Partnerships

Richar..., 1992
Hardcover

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