Synopsis
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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About the Authors
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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Marketing Management
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Marketing Management- Knowledge and Skills, 8th
Published by
McGraw-Hill Irwin, Boston, MA, 2007
ISBN 10: 0073137634
ISBN 13: 9780073137636
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management
Published by
The McGraw-Hill Company, 2006
ISBN 10: 0073137634
ISBN 13: 9780073137636
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Condition: Used. pp. xvii + 813 8th Edition. Seller Inventory # 263120584