Introduction to Business with DVD + Premium Content Access Card

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9780073224367: Introduction to Business with DVD + Premium Content Access Card
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Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available. Jones' Introduction to Business is comprehensive yet concise by providing the main points in a narrative style without overwhelming the students with excessive detail. The wealth of examples and the depth of coverage is unmatched by any other text. In contrast to the traditional survey approach in this market, Jones provides a foundation to business by organizing the material to show students how business happens not by separating topics by discipline.

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About the Author:

Gareth Jones, Texas A & M University Gareth Jones is a professor in the management department of the College of Business Administration and the Graduate School of Business and Texas A&M University. He is co-author on three other major textbooks, including one on organizational behavior (accolades he shares with CONTEMPORARY MANAGEMENT co-author and wife, Jennifer George), one on organizational theory, and a one on strategic management. Jones received his BA & PhD from University of Lancaster, UK. He has taught at University Warwick, Michigan State University, and University of Illinois/ Urbana-Champaign

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